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Jewish Social Action Month Starts on October 23rd

FOR IMMEDIATE RELEASE
Contact: Adam Marks, Marketing Associate
September 19, 2006
617-581-6865
marketing@jflmedia.com

JFL Media (Jewish Family and Life!)remote website and Jews from around the world are getting ready to mark the Hebrew month of Cheshvan as the 2nd annual “Social Action Month”. Social action events in celebration of this global initiative are already being planned throughout countries around the world, including the United States, Israel, Britain, Mexico, Brazil and South Africa.

Social Action Month was created to foster unity within the global Jewish community and to encourage personal involvement in repairing the world. SAM garnered endorsements from Israeli president Moshe Katsav and American president George W. Bush, among others.

Communities and organizations from more than a dozen countries participated in SAM in 2005 including the United Jewish Communities of North America (UJC), and international student and youth groups such as Hillel, RSY, Netzer, Bnei Akiva and Habonim Dror.

Events this year include assisting the north of Israel recover from the recent war; partnering with schools in Nepal; an economic justice week in California; an anti-racism event in Britain; working in the deprived townships of South Africa; and helping the elderly and disabled in the Bronx. In Israel, SAM will be launched at the Knesset with an event hosted by MK Rabbi Michael Melchior.

The month of Cheshvan is often described as Mar-Cheshvan (bitter Cheshvan), a time of bitterness because it has no holidays. However, Israeli President Katsav said that making SAM a permanent part of the Jewish calendar should "lead to the removal of the Mar [bitter] preface to the name of the month."

SAM was created by the partnership of SocialAction.com, a project of JFL Media (Jewish Family and Life!) based in Newton, MA; KolDor, a global network of young Jewish activists; and the Prime Minister’s Office of Israel.

For ideas on how to participate in SAM, visit www.babaganewz.com/mitzvahremote website, or www.socialaction.com.

JFL Media (Jewish Family & Life!), 90 Oak Street, PO Box 9129, Newton, MA 02464

www.socialaction.com, www.jflmedia.comremote website


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